Brand and digital for
private capital and law firms
Trusted by leading firms across private capital and law
We know your codes well enough to know which ones to respect, and which ones to challenge.
We have worked with investment firms and law firms long enough to understand how you operate: partner-led decision making, demanding approval cycles, regulatory constraints and high reputational stakes.
In these highly codified environments, identity and communication need to do more than look right. They need to build trust, create distinction and remain relevant over time.
Based in Brittany, France, we bring a European perspective and an independent creative mindset. We understand the conventions of corporate design without being confined by them, combining a distinctive creative approach with the agility and economics of a studio operating outside the major capitals.
As AI accelerates creative production, we believe that ideas, judgement and a distinctive point of view matter more than ever. We embrace AI to explore further and move faster, while creating identities and digital experiences designed to last. AI accelerates. Design distinguishes.
15+
investment firms
supported
30+
law & notarial
firms supported
10+
years in financial
& legal sectors
What’s your next move?
On-going communication
Consistency across every touchpoint
A strong brand needs to live well beyond the website. We help firms maintain a consistent and distinctive presence across presentations, reports, social media, PR, events and other key communications.
International expansion
New markets, new audiences, same identity
Going international means speaking to new audiences without losing what makes your firm distinctive. We help adapt and strengthen your brand and digital presence to build relevance and credibility across markets.
Where WAB’s experience lies.
Partnership structures, built on partner consensus (collective decision-making and demanding approval cycles).
Brands that stand as an asset of trust for partners, clients, talent and other stakeholders.
Professions bound by strong requirements of discretion, security and compliance.
Real reputational stakes, which must stand out in heavily codified markets and settle in over time.
Small team. Senior attention.
No hand-off between a sales team and a delivery team.
The people you meet are close to the work, from the first conversation through strategy, creative development, production and launch.
With over 20 years of experience in design and visual communication, Benoît combines creative vision with a strong understanding of the entire production process, from concept to final delivery.
Throughout his career, he has collaborated with leading organisations including Fondation Louis Vuitton, Paris Musées, SCAU, Fnac and Sony, bringing strategic thinking, technical expertise and attention to detail to every project.
As Partner and Creative Director at We Are Blow, he leads the studio’s creative direction, developing distinctive and coherent brand experiences across print and digital. His expertise spans visual identity, typography, art direction and photography, with a hands-on approach that balances creative ambition and precise execution.
With a background in international business and experience in business development at Maison Bordier, Caroline brings a strategic and collaborative approach to project management and client relationships.
At We Are Blow, she leads projects from initial discussions through to launch and beyond, working closely with the creative team and clients across the investment, legal and professional services sectors. She ensures projects run smoothly, translating client objectives into clear briefs and creative outcomes, while building long-term relationships with clients in France and internationally, particularly across Europe, the UK and the US.
Patrick brings together 30 years of creative, entrepreneurial and digital experience. Fine Arts trained, he has founded and led creative businesses and spent over a decade within BBDO/Omnicom, one of the world’s leading communications groups, developing creative and digital activities in an international environment.
At WAB, he leads business development, connecting people, ideas and opportunities with a creative eye.
What clients say
when the work is done
Distinctive brands. Lasting partnerships.
Your next chapter
starts here.
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